The Brief.

Below is a basic summary of the project and what is expected of us.

Last year, you came up with a 'pretend' business plan that you pitched in a 'Dragons' Den' type set up. In level 3 you will instead do something very hands-on. Again, you will look at trends and do market research but this time you will use these insights to design and produce actual products and services.Your task is to create something that will bring you revenue, an enterprise related to your discipline or interests.

Whatever enterprise you decide to work on, it:
- Should potentially bring revenue (or a confirmed purchase order) before the end of the course (so no abstract businesses)
- Be approved at Formative Assessments
- Be presented in a professional manner and be representative of you as a creative professional: ideally it will be a useful addition to your portfolio or CV so don't waste the opportunity.

After giving the brief a lot of thought, and paying special attention to the last bullet point. I have tried to keep in mind that this project has to be beneficial for myself and portfolio. As I would like to pursue a career in concept art and visual development, it seemed clear that I was to embark on a project based around illustration.

However what this project is to be... i haven't a clue.